Nutritional Counseling
Understanding the Bogus, the Bias and Human Nature when it comes Diets.

Diets are geared for the masses; they sell themselves as a way to attain to fitness, or at least the appearance of fitness, without any, or very minimal exercise. Weight loss is a $20 Billion industry in the U.S. and when money enters the picture, the truth gets harder to find. Diets and dietary supplements sell themselves with empty promises that are easy to believe. We want so desperately find a short cut to our weight loss goals we will try anything if it promises to make you look like a movie star from the comfort of your couch. The worst of these fad diets hook you, with temporary weight loss early on, only to damage your metabolism in the process, ensuring weight gain in the future.

Here are the Fact:


$20 Billion
The annual revenue of the U.S. weight-loss industry, including diet books, diet drugs and weight-loss surgeries.

108 Million
The number of people on diets in the United States. Dieters typically make four to five attempts per year.

85 Percent
The percentage of customers consuming weight-loss products who are female.

1 Hour
The amount of time spent on daily exercise by people who lost and kept off at least 30 pounds of excess weight for five years.

220,000
The number of people with morbid obesity in the United States who had bariatric surgery in 2009.

$11,500 to $26,000
The average cost of bariatric surgery, which reduces the size of the stomach.

$500,000 to $3 Million
The average salaries paid to celebrity endorsers of major weight-loss programs.

$33,000
The amount of money celebrity endorsers, on average, earn per pound lost.

You may have heard some correct information at certain times but filtering it from other false, conflicting information can be tough. If a claim can’t be explained in a way that can be understood or it cannot stand the test of scrutiny, it is a false claim. I have found the best way to keep my clients safe from being tossed to and fro by the changing diet trends, is to:

1. Educate each client on how his or her body uses Food.
2. Correct thinking errors about food.
3. Plan according to individual nutritional needs.
4. Establish practical ways of executing the Plan.
5. Stick to the Plan

I hate the word "diet" because it implies temporary. Just like anything in life, we need to be sustainable. If a diet is not safe to be on forever it is not healthy and should not be followed. Don’t try and make up for lost time by trying to "cleanse" that fast food away. The faster we all just accept a well balanced healthy diet is the only way, the sooner this Country will be back on the track to fitness.


Nutrition Plan Variables
The Nutrition Plan we will produce will be a product of certain variables. Our objective will be to ensure that you are getting every thing you need, while not having a surplus of the things you don’t, you need to be precise about the food you consume and the energy you expend. The following are some of the variables that will determine what optimal nutrition is for you:

Body Composition: The ratio of FAT MASS vs. LEAN MASS.

BMR – (Basil Metabolic Rate): The amount of calories a person will expend, at rest, in a 24-hour period.

Exercise and Expenditures: The amount of calories a person expends during their exercise and day-to-day activities.

Macro-Nutrients: These constitute 99% of your diet. If you want to make a change in your nutrition…Start here!! (H2O, Carbohydrates, Protein & Fat).

Maintenance Calories per day: The amount of calories we need to consume to maintain our bodyweight.

Reduced Calories: The amount of calories we need to consume to lose bodyweight.

Meals per day: The amount of Meals we eat in a day. Sounds trivial but this may be the most important variable of all. (Eat 5-6 meals per day).

Calories per meal: The amount of calories we are allowed per meal.

Macronutrient Composition: The caloric ratio of Carbohydrates / Protein / Fat for an individuals needs.

Macronutrient Transition (morning-night): Changing the “Macro-nutrient” percentage for meals, though out the day, for optimal performance.